Episode 196: Creating Your Roadmap to Success in 2019 with Martina Eco
Episode 195: How to Get Into Localization for the Big Tech Companies in Silicon Valley – Interview with Georgina Teran-Manrique
February 4, 2019

Episode 196: Creating Your Roadmap to Success in 2019 – Interview with Martina Eco

If you feel a bit lost when it comes to growing your business this year, or want to create a solid plan, this episode is for you. We’re talking about how to create a roadmap to success, or a marketing strategy for 2019 together with Martina Eco, a freelance translator and marketing consultant. If you create one now, you will have a plan for the rest of the year and not get lost in everyday minutiae.

Important things mentioned in this episode:

  • Why we need a marketing strategy
  • What components that should be included in our strategy
  • How to do a SWOT analysis on ourselves and our situation (strengths, weaknesses, opportunities and threats)
  • The marketing mix for freelance translation services

Useful links for this episode:

www.tuzzit.com (for business model canvas, SWOT canvas and many more)

An effective Marketing strategy is realistic, easy to understand and practical to implement. Just for clarity, the difference between a marketing strategy and a marketing plan is that the strategy will not change yearly, but only when a major change occurs that affects the business as a whole, whereas a marketing plan changes yearly based on competitive actions and short term opportunities and threats.

Martina can help you with the strategy, and I can help you with the plan. Feel free to reach out to us by email or in the comments below.


Martina is a coffee-fuelled, pizza-loving Italian translator based in London. She’s the owner and director of 3P Translation, a company that helps English-speaking SMEs in the food, tourism and hospitality industries grow internationally by providing bespoke translation and interpreting services.

Martina also works as a business and marketing consultant at London South Bank University, and she supports other translators by writing about marketing, business planning and business development on her blog, and by giving workshops in and outside of London.

When she’s not working, you will find her headbanging at a rock gig, or browsing through CDs in charity shops.
If you want to get in touch with Martina, visit www.3p-translation.com or connect on Facebook, Instagram or LinkedIn.


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