Quick Start Guide: 8 Steps to a Marketing Plan for your Freelance Translation Business
Do you feel you spend all of your time on translation work, with no time to market your business?
Do you experience periods of feast – with too much work – and famine – with no work?
Do you just work on whatever jobs that land in your inbox, without a strategy to get the clients and projects you really want to work with?
If so, you’re not alone! In fact I was in that situation when I first started out too. Until I realized that in order to create a steady income from my freelance business, I needed to do one simple thing: Market the business on a regular schedule, with a solid plan to back it up.
But that is easier said than done, and you might feel like you muddle through the process, with lots of unanswered questions:
- How do you create the plan?
- What steps do you need to take to set goals and then meet them?
- How can you track leads and then follow up on them?
With the help of my education and experience in marketing, I was able to develop a step-by-step marketing plan that helped me find and market to my ideal clients on a regular schedule, and avoid feast-and-famine cycles.
Now I can help you create one too, so you don’t have to start from scratch.
With my simple 20-page e-book, you’ll get expert tips on how to assess your current business situation, define your target market, create business goals, create a marketing budget and calendar, and learn how to track clients and follow up with them.
IN OTHER WORDS, YOU GET A STEP-BY-STEP PROCESS
As a freelance translator with Master’s degree in International Marketing as well as Business Communication and PR, I’ve brought the best in marketing expertise and experience to this e-book.
Whether you’re a freelance translator who’s just starting out, or you’re experienced in your field but want to become more effective in marketing, this e-book is for you.
For a very low price, you’ll have a solid plan to kick-start your marketing plan and start working with the clients and projects you want, regularly — without that worrisome “feast or famine.”
What readers say about this e-book
The numerous examples are pertinent for freelance translators. Tess's technique boils down to setting manageable goals and acting on them; she provides a downloadable template to help readers along the way as they work through each of the eight steps.- Karen Tkaczyk
The Quick Start Guide is the simplest handbook I've ever read about the so-called 'Marketing Plan'. A Marketing Plan is not a luxury tool intended only to established business owners, but a necessary investment to save time and resources.- Silvia di Profio
This guide is quite helpful, and above all, practical, as it lays down what you've got to do step-by-step. In my opinion, the step regarding SMART goals is perhaps the center of the whole plan, because if you manage to establish them properly, the rest comes much easier.- Julieta Almeida
This e-book is for you if you’re a:
- Freelance translators who want to become more effective in their marketing to reach better clients
- Freelance translators just starting out, trying to find new clients
- Freelance translators who are experienced, but want to find new or better clients